BEAUTRIUM Celebrates 13 Years with ‘Beauty Companion’

With over 50 current locations and a decade-long journey, BEAUTRIUM is a multi-brand beauty store that has refreshed its image and raised brand awareness through the concept: “A cosmetics store, a companion of all beauty.” BEAUTRIUM invites everyone to visit any store across Thailand to try cosmetics from every tier available globally.
Mr. Jirawut Rojratanawalee, Chief Executive Officer of BEAUTRIUM Co., Ltd., stated, “From the success accumulated over the past 13 years of BEAUTRIUM and the outstanding performance from January to August 2024, with an average growth rate of 77% compared to the same period in 2023, from both existing and new branches, we aim to reach customers of all genders and ages in every region. Our plan is to expand branches nationwide by 2027. To achieve this, we are implementing a comprehensive strategic plan, focusing primarily on selecting products that meet the specific needs of customers in different regions (Customised Assortment by Location). Along with developing the supply chain to support business expansion, we have also enhanced the store atmosphere to suit each region’s size and geography, providing a better shopping experience. This year, we increased our warehouse space fourfold to support business growth, stores, and product availability, and to improve operational efficiency. We have also integrated an innovative management system to assist our brand partners and support their growth as well.”
Mr. Atiroj Rojratanawalee, Chief Marketing Officer of BEAUTRIUM Co., Ltd., added, “BEAUTRIUM’s rapid expansion is due to customers finding the items they need at affordable prices and enjoying excellent shopping experiences. As a result, our customer retention rate increased to 53% from 2023. We have created sales channels to cover all aspects of the customer journey, increasing our reach. These channels include the Beautrium Application, Beautrium Website, and the Beautrium Official Store across various marketplaces. As a leader in quick commerce, we also offer services through Grabmart, a location-based business providing product delivery within 25 minutes. Additionally, we provide value through a membership system that enables customers to earn points for redemption, catering to thoughtful, conscious modern customers.”
On the occasion of its 13th anniversary, BEAUTRIUM has launched a commercial film with the tagline “BEAUTY COMPANION: Friends for all Beauty.” The film aims to embrace all styles of beauty and make the brand more relatable and enjoyable for audiences. BEAUTRIUM aspires to create a comfortable atmosphere where anyone can enjoy self-care and find their ideal look by experiencing the fun of trying cosmetics, regardless of brand or price. At BEAUTRIUM, we have gathered beauty products from around the world, both Thai and international brands, such as those from South Korea, China, Japan, Europe, and America. With over 5,000 brands and 100,000 items, we meet all customer needs at affordable prices.
“From being a ‘space that provides more than just beauty,’ we have transformed into a ‘Beauty Companion,’ a friend for all beauty needs. BEAUTRIUM aims to be a companion that encourages everyone to feel confident and enjoy trying every cosmetic product at BEAUTRIUM. We want our clients to feel this experience. We believe everyone is beautiful in their own unique way, and we want to be a lively, supportive brand, present for every customer at every stage of life,” Mr. Atiroj Rojratanawalee explained.
To express our sincere appreciation to all customers and partners who have played an important role in BEAUTRIUM’s exponential growth, we are hosting a grand 13th-anniversary celebration. This event, which takes over the entire Siam Square area, will feature full entertainment and exclusive activities from booths of numerous well-known brands, including Kathy, Chaonang, Joji, Sivanna, Go Hair, Lovely Lens, MILLE, Anessa, JUV, SKINTIFIC, BAREME, MIZUMI, Beautilox, L’Oreal, KATE, EUCERIN, sasi, Brown It, and Tha. The event, held at the centre of Siam Square Walking Street on 8th October, will showcase famous presenters, artists, top stars, and talented celebrities, including Kratae R-Siam, Prang Kannarun, Pooh-Pavel, Keng-Namping, Sky Wongravee, Amanda Obdam, Up Poompat, Kao Noppakao, Kongthap Peak, Nychaa Nuttanicha, Mint Ranchrawee, Charlotte Austin, Bam Saralee, Oab Nithi, Tahwu-Offroad, Yogurt Nattasha, Bai Por Thitiya, Woonsen Virithipa, Anna Sueangam-iam, Boss Chaikamon, Noel Nuttarat, boy bands ATLAS and DICE, and girl groups EMPRESS and PRETZELLE, alongside exciting performances.
In addition, BEAUTRIUM is rewarding customers with special offers throughout the month, with discounts of up to 70%, starting from 13 baht. The 1 points are also being given away, totalling over 1,000,000 points, and customers can participate in entertaining activities, such as the BEAUTRIUM Top Fans contest, with winners receiving a year’s worth of free shopping, valued at more than 150,000 baht, from 2nd October to 10th November 2024.
For more information: Facebook: BEAUTRIUM
TikTok: theBEAUTRIUM
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Website: thebeautrium.com